To Bin or Not To Bin

How often have you seen a quality metal ball pen with a well know brands logo on it and you have thought “Wow I remember when there logo was that design” ?? Bring back memories? How often can you say the same for an inexpensive plastic pen??? Not so often hey??

The power of promotional products is a balance between, usability, practicality, quality and price! Four key elements that can make or break a marketing campaign and four elements that only a true marketing professional can guarantee to get right! If you put your brand name onto a “Throw away Pen” Custom Printed Pens then this is precisely what will happen to it! It will be thrown away! Yes it will pass through an average of 10 hands which will still be great value for money! Imagine this scenario your throw away pen passes 10 hands and each hand uses the pen 20 times that’s 200 impressions of your brand or logo for anything from 15p upwards! Where else can you get such value?

Let’s now imagine you branded some good quality metal ball pens, this pen passes 50 hands and each hand tried harder to keep the pen as they like the quality! So let’s say that on average each hand uses the pen 100 times, now your £1.00 pen has had 5000 impressions which is fantastic and nowhere else can you get such value for money advertising!

So next time you are looking to use promotional advertising products to market your brand name or logo remember the following key points, 1) always ensure that you use the services of a professional promotional marketing expert such as yellowpig.co.uk anyone can sell you products but not everyone can help you to BUY the RIGHT products. 2) Quality over quantity because if your goal is to get your brand or message seen by as many people as possible then you are better to offer 250 quality items as apposed to 1000 lower quality “Throw Away” items 3) Don’t be scared to ask a your expert advisor for help! Remember they are there to help; marketing companies similar to yours is what they do on a daily basis. Lastly remember to bin or not to bin! This is the question.

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