Searching for the right Promotional Merchandise

There are more than 70,000 different types of Promotional Merchandise that is available to the market today. And I have had my fair share of prospect telling me that they stopped using promotional merchandise because it just not work for them and would stop trying to listen.

Many of them do not realize that the problem might not be with the concept of using promotional merchandise but the selection of the right promotional merchandise.

Buying very expensive promotional merchandise would not guarantee the success of your project or promotion. It’s the same thing with buying very cheap inexpensive promotional merchandise. People failed to see that the key in effective using promotional merchandise would be the selecting the right promotional merchandise that would fit what you are trying to achieve.

More than giving the most number of impressions for your advertising budget, they main goal is to selecting a promotional merchandise that would eventually be in front of your clients at the time they would need your product or services the most.

Let’s take this example, two bicycle parts and tire dealers giving out promotional merchandise to their clients. One handed out pens with his company name and phone number and the other gave out tire repair kits with the same information.

Quick question, when would you need to buy new bicycle tires? What are the chances that their prospective client would have the pen with them at this time? If you happen to have a flat tire, I’m pretty sure you would be looking for the tire repair kit you got from the other company and guess what they will see, their company name and contact numbers.

Case 2. Two restaurants promoting their delivery service, one spends glossy and attractive flyers and the other bought some White board fridge magnet.

When you are hungry at home, most of the time you would go to the fridge and check out if there is anything there you can eat. Unable to find anything in the fridge so you close the door. Guess what you would see next, “Tasty China Quick Delivery Service, 0999 999 9999”.

Basically, there are 3 important things to consider in choosing the right promotional merchandise.

1. Who are your Target Clients?

2. Where would they usually be at the time they need your service?

3. What would they be doing at that exact time they need your product or services the most?


Check out more Promotional Sweets and Chocloates 

SCAM COMPANIES

• Tricky and deceiving promotional products companies use a number of tactics to get you, the consumer, to buy their products. They make you believe you are getting the very best deals out there, when in reality, you are not. They use certain ploys. In fact, every one of them uses the same ploys so it it won’t be hard to recognize them.

• Use of set up fees—Every promotional products company has to set up their machines in order to print your custom items. A tricky company will say you are getting a discount on your products, but then in the end, will charge a set up fee, which increases your price

• Use of shipping fees—Every promotional products company has to ship your items to you. Just like above, a tricky company will say you are getting a discount, but then you end up paying a huge shipping fees to get your products

• High minimums—A tricky and deceiving promotional products company will have high minimums on your orders. Meaning, they will only accept orders that meet their high minimums. For examples, most companies require that you order at least 100 coffee mugs. If you only need 50, you are not getting a discount.

• No delivery date—Most tricky and deceiving Promotional Products companies do not give you a delivery date.

RAY NEWMAN



Check out more Promotional Executive Gifts

Promotional Items can be a tool to make money for your business.

Businesses always  give away promotional items all the time. businesses are supposed to sell products, not give them away!  But , when done correctly, giving away promotional items  can actually earn businesses money.

 Promotional Products are cost-effective advertising agents. And to do this , businesses should let as many people as possible know that they are giving away free things like pens, key chains, post its etc etc.. . Promotions and giveaways can make money for the company in the end.

A lot of times  car dealerships advertise the free items they are giving away in exchange for attending their special events. By inviting radio stations broadcast from their car lots, they are able to inform large numbers of people that they are providing free pizza or giving away t-shirts , or key chains at the promotion. This attracts many people, and the ones that attend the event often end up browsing the dealership’s inventory (which can convert into sales).

Another way to make money with  promotions is to include the sale of another item in your giveaway. For example, A Burger Chain  may introduce a new sandwich by offering it at no cost when a customer orders a medium drink. The company advertises the promotion through coupons, signs, and radio and television commercials so that the word spreads quickly. It may seem as if the restaurant is taking a loss, but in reality it has tied the sale of a beverage into promoting a new burger sandwich !

Having a contest is another way to make money by giving away free stuff. For example, if you want to increase business, you could try offering free gift certificates to the first 100 customers of the day. Customers need to be motivated to stand in line for the prize, many people are willing to stand in line for hours for these kinds of contests. If stores give away a few gift certificates to a handful of lucky winners, then it is possible that customers will spend significantly more than the amounts given away at the door. Even those who do not receive a gift certificates will probably still shop in the store! While it appears that stores are giving away free money, they are really convincing people to shop and spend money. These contests can make huge profit  by attracting paying customers.

It is easy to make money on promotional products and giveaways. Then we could say that the secret is to make sure that your business is attracting enough customers to offset the cost of the promotion. Effective advertising is the key to maximizing the benefits of promotional giveaways   as a tool to make money.

Ray Newman

Check out more Promotional Calculators

Promotional Products VS Giveaways

It really is funny how many people don’t realize that there is a world of difference between a promotional product and a giveaway.

Technically, a Promotional Product is a marketing media to promote the business and provide brand awareness of a company. Compared to other media for advertising, promotional products are more cost efficient, more impressions per penny that you spend and most importantly, something that is useful to your client.
If companies think promotional items are just for giveaways, then they are really missing out on a great opportunity to promote their business.

You can actually put together effective marketing campaigns using these cost effective products. That is where Yellow Pig Promotions stand out from our competitions. We offer assistance in putting together an effective marketing campaign that would help you reach your goals. Whatever the product might be would just be incidental.

A marketing campaign should be measureable so you can evaluate its effectiveness. Have you tried giving out pens in tradeshows? Giving it out to whomever drops by and hoping against hope that they will remember you and eventually go to for the services you offer.

But if you give them the same pen, and present it to you when they avail of your services or products in the future, you will REWARD them with a gift or a discount. You now have an effective promotion.
Why? You can now track how many people from that tradeshow eventually orders from you. You can compare the cost of the pens against the amount ordered by this people. You can now then see if that tradeshow is really helping you out with your client’s acquisition.

With the “giveaway” mentality, majority of the companies would settle with lowest price they can get. They don’t realize that by sacrificing quality, they unsuspectingly telling their clients that CHEAP and really don’t care about the quality of service or products they give their clients.




By Laurence cruz



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At last doing what I love to do best, which is doing promotion products!

I remember back then when I was still doing Promotional Products for a well known company. I told my client that I needed an order just for me to hit the quota for the month and get me the promotion I was hoping for. I asked him if there are any orders that might come and probably order it for this month. He said alright and he ordered a couple of Travel’s Bag, around 25 pieces.

I asked when he will need the travel’s bag. He said it’s nothing urgent. He said that he just ordered those to help me out on the monthly goal and hopefully land the promotion. I was quite surprised that he did that. I was really appreciative that he placed the order.

Its things like this that really made me love the industry. The relationship that you build between the clients is something great. They sometimes would really get out of their way to help you out. And this is really what it’s all about. I’ll be looking forward in building a good client relationship for the times to come.

Check out more Promotional Keyrings

Promotional Item Notepads

One promotional item that every office should have is the note pad. Conventional as it may seem, your office seem to be incomplete without the note pads. Whether there is a tradeshow or no tradeshow one essential thing the office should have is the note pad. Just imagine a cool office or work place and you got everything that you need for your work but there’s no company note pad. Isn’t that frustrating and you might be thinking what company is this without a company note pad. Truly, the note pad as a promotional product could make your company look professional and help boost your company image and probably end up with another client for the company.

Check out more Printed Cotton Bags

Light Up

What do you get if you put together, Your Company Logo, A Plastic shot glass and bunch LED lights?

A very good marketing promotion that would make your logo/company synonymous with hours or Fun, good time and laughter.

This very unique promotional product would be a big hit specially when complimented with a bottle of wine (branded also with you company information).
I had had 2 of these items in the past and I can guarantee that everyone that saw it loved it. Imagine a shot glass that lights up.

But the fun never stops there. There is a tap trigger inside that shot glass that when you hit it hard enough on your table, it would randomly select a number (electronic dice) from 1 to 6.

This is a favorite drinking game between friends every time they drop by and visits. After taking your shot, tap it on the table infront of the next guy, whatever number selected would be the number of shots they would need to do before moving to the next person.

What makes light up promo products unique is not so much that they light up but because it brings attention to an everyday item which adds impact to your promotional efforts.

This fun-creative promotional product would surely be a hit for your next promotion and guaranteed to help you with your brand recognition.

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Promotional Product Consultant of the superstars

Glad to say that I worked for an American company Branders.com, Butler Sourcing in Shenzhen China and currently Yellow Pig Promotions that made me very much familiar in promotional product industry.

I have engaged myself in the industry for quite a while that gained me an incomparable passion for it. Extensive training such as principles of David Blaise were taught to me and led me to dramatic results that can be judged on my accomplishments while working for the said companies.

I'm confident that my skills and experience is comparable if not exceeding a regular Promotional Products Representative. A consultative approach to clients on how the products will be a success to a campaign is a strategy that I practice that beats a regular order taker.

As much as possible, I work with the client in putting together a marketing campaign built around the promotional merchandise that they would be interested.

The wide range of knowledge that we have sustained can help your company grow to its full extent that I am more than happy to share should be given the rare opportunity that would also help your company save in acquiring entry levels.

I am based in the Philippines and is considered to be among the top 5 in the world for its level of English. I'm assuming that this has already come to the attention of many and is the reason why the Philippines is preferred by most.


The skills that I have together with the rare opportunity that a company is offering, should this prosper, would be highly profitable.

TRADE SHOW SPECIAL - 2

For the events like trade shows and exhibitions which are not on a very large scale, yellowpig.co.uk has packages of the 2 promotional items. It is a combo of 2 promotional products, which can be made available in different colors with your name and logo printed on them as per your specifications.

The package includes:

• Albany Ball Pen
Colors available: Black solid, navy, transparent blue, transparent green, transparent orange, transparent red, transparent royal blue, transparent white and transparent yellow.

• Non Woven Shoppers
Colors Available: Black solid, lime green, navy and orange (standard cotton shoppers available at same cost)


PRICE OF THE PACKAGE:

• 250 nos. of each: ₤439.00+VAT
• 500nos. of each: ₤699.00+VAT
• 1000 nos. of each: ₤ 1199.00+VAT

These prices include 1 color print on the Promotional Products, origination and delivery charges. It is a telephone special package. So hurry and book one for your event now.

Check out Promotional Executive Gifts

TIME AND ELECTRONICS

Yellowpig.co.uk is a highly professional promotional gifts company. We specialize in the Promotional Time and Electronic Gift items. You can choose from our wide variety of products like data banks, desk clocks, organizers, personal alarms, calculators, stopwatches, wall clocks, watches, radios etc. All these products are the best promotional gifts you can use for advertising you company in any event like an exhibition, trade show and conference. You can get your name and business logo printed on them and they will be ready to use as a perfect giveaway gift to promote your brand and company.

Check out more Promotional Calculators UK

PROMOTIONAL PRINTED CLOTHING

Yellowpig.co.uk is the largest source of promotional printed clothing. We provide you with the best value, high quality, lowest prices and service also.

We offer you a wide collection of custom printed and embroidered clothing with your company name and logo on them, which is perfect for exhibitions, corporate events, conferences, trade shows and as employee incentives. Yellowpig.co.uk has an extensive range of Promotional Printed Clothing which is designed to meet all types of budget requirements and includes printed aprons, baseball caps, hats, jumpers, polo shirts, scarves, shirts, sweatshirts, ties, vests, work wear, windcheaters and many more such items which comes from the leading manufacturers.

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PROMOTIONAL PENS AND PENCILS

Writing instruments are not a very new product in the field of promotional products. Rather, customized pens and pencils are the best way to spread and promote your brand.

We all use the Promotional Pens and Pencils to write every day, so if these pens and pencils are branded by your company name and logo, people who are using will be reminded of you continuously. Moreover, personalized pens and pencils are easy to be handed out at any event or exhibition and they’ll be repeatedly used by the people who use them.

You can choose from our range of promotional pens and pencils like ball pens, crayons, erasers, pen sets, pencils, mechanical pencils, pencil sets markers pens, fountain and roller balls etc. all available to be branded with your business name and logo on them.

PROMOTIONAL LEATHER GOODS

Promotional leather goods are the classic executive gift. When your customers will receive genuine British promotional leather gifts they will get to know how much you value their business and will really appreciate your thoughtful business gift.

When choosing promotional leather goods as your preferred business gift choice, this says you and your business are successful which builds trust in your business to business relationship.

If you have an idea in mind and if you cannot find the right product for you, contact us and we will custom manufacture the item for you with your company logo imprinted on it.

Yellopig.co.uk offers you a full line of promotional leather products such as atlases, luggage tags, passport covers, purses and also branded wallets etc.

These promotional leather products are personalised with your imprinted logo, event, company name or your organization. The fact is, a personalised leather products used as gift having your company name or a logo on them, are surely a great way to put your business name in front of your customers and clients.

It is also a very cost-effective way for promotion! Investment in promotional leather goods is an investment in your brand and company.

Check out more Promotional Eco Friendly Gifts

PROMOTIONAL ELECTRONIC GIFTS

Yellowpig.co.uk has a continuous growing reputation for promotional merchandise and high quality electronic business gifts. We offer you some of the newest and the most innovative electronic gift products like Bluetooth, internet phone, mobile phone charger, Mp3 players, Wi Fi finders, USB travel kit and many such items. All these promotional electronic gifts can be printed with your company name and logo on them so that when you give them to your customers, they are reminded of your company every time they use the product and for the life of the products. As new products become available we constantly increase our promotional electronic gifts to our branded gifts list every week.

Our highly knowledgeable professional and friendly staff provides you with the best customer service from order through to fulfillment. So call us and choose from our list of Promotional Electronic Gifts and a member of the team will be more than happy to assist with your requirements.

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HEALTH AND WELL BEING

Taking good care of your wellbeing and health has become extremely essential. Today U.K companies, who show they care for their employees and their customers are well received and appreciated. Our health and well being promotional products help establish a great brand image.

Our extensive range of promotional well being and health related products available to brand with your company logo helps support your clients, prospects and employees. Choose from a wide range of fitness sets, pedometers, promotional candles, lip balms and skipping ropes etc. to create an environment of wellbeing, good will and a relaxed atmosphere with your company logo and or brand at the forefront of the end users mind. Choose one of our many scented candles with your logo print or another way to spoil your employees or corporate clients is with a healthy promotional give away like our range of promotional smoothies.

Feel free to call on of our professional dedicated account managers and speak to us regarding your promotional health and well being product enquires. For more information or to request a catalogue or sample call us now on (+44) 01255 80 80 85

                           

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Famous Give Away

I’m kind of thinking of a promotional item that is mostly purchased . Who doesn't need a pen? Pens printed with your company name  and contact info are a great way to increase the name recognition of your company. Cheap plastic pens are almost a joke, but these pens with a unique twist make memorable promotional items for trade shows, company’s events ,community events and business promotions. 

The more recognizable it is that it's your  pen, and the more value you will get out of the investment you make. 

These pens can be ordered in attractive shapes, colours and designs according to the customised needs of a company.
The pens which are gifted to consumers are a great method of attracting the clients for an organization so that it can expand its business.

A give away gift helps in establishing the reputation of the company among the consumers. These pens which will be embossed and printed with the name of the company will help in marketing its brand in the market. It will provide awareness to the masses about the product, its utility and the company that is manufacturing it. 

A good promotional pen will work as a business address that will carry all the useful information., It will also help in daily home and office use. Whenever the client or an office worker uses the pen, he automatically promotes. These pens are a cheap medium of marketing the company profile in comparison of high cost radio and TV promotional advertisements. 

These pens can be ordered in bulk purchases so that it is effectively and large distributed. These pens which will be used as promotional items will carry the logo of the company, its motto and all the information about the latest products. 

So what are we waiting for, let’s use the pen to promote our business. 

                                                                                                                                                                                  Ray Newman





Check out more Promotional Healthcare Products 

Had it been that long?

June 2010 would mark my 6 years of being in the promotional products industry. Time really does fly if you are enjoying yourself. I have really fallen madly in love with this industry.

The best part for me is being able to help out other people with each of their companies concern, be it employee recognition, customer acquisition or sales promotions. People that eventually have turned out to be some of my closest friends.

Many people think that it is all about selling promotional products but in reality, what we offer is service, whatever the product might be would just be incidental. I offer solutions to their problems and saving them Time in the process. We all know that Time is a very, very rare and important commodity.

That reminds me of my favorite quote, “If you lose money, you can earn it again in time. But if you lose time, all the money in the world could not help you.”

Of all my clients, not even one would just do promotional products day in and day out. There are Marketing Managers, Sales Managers, Purchasing Manager, Business Owners, etc. Each would have other tasks and other responsibilities. I am to them their Personal Assistant for promotional merchandise.

I work with them from planning to delivery of their merchandise. From putting together product suggestions to visual presentations to making sure items are delivered in time for their events or project. Through this, they can focus more on their other tasks because they are sure that I would do my best to make sure their promotional requirements would always be taken care of.

I must admit, not every order is a walk in the park. I have my share of messed up orders. But I am always on top of everything. I always keep my clients informed of any problems and always have a ready solution or option. To be honest, majority of my regular clients are those that have had problems with their orders in the past.

“Why is that?” you might ask. We all know that something wrong would happen to orders some of the time, most often not within our control. For them, having been able to experience their order going wrong and having it resolved right away, they are now more than ever confident that I would be able to get the job done even if thing do go wrong.

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Cheap Price vs. Competitive Price

Being in the industry for almost 6 years, I have run across many clients asking me to provide them with the CHEAPEST item we have available. Personally, I find this a big irony. You are promoting your company or organization and yet you are indirect devaluation your worth or credibility.

Promotional merchandise are mainly used for employee recognition, client appreciation gifts and customer acquisition. Do really want to tell your recipient that this is how CHEAP you really think of them?

Promotional Merchandise is a most cost-efficient way of reaching your target market, creating more impression per penny spent than all of the other media. The product you give your target market reflects your company. What do you think you clients would think about your company if you give them a business card printed on a regular typewriting paper? Would they even bother to call you or keep the business card even? Never going to happen, right?

There is world of difference between cheap and competitive priced items. Competitive in a sense, it is lesser than commodity prices in the market but the quality is the same. Being a member of British Promotional Merchandise Association (BPMA), we are able to offer the most competitive price in the market just because of the volume of business we generate for our suppliers. There is a certain limit of standards in terms of quality that we have to adhere to. This is how we value our clients’ brand.

When you say CHEAP, the price is low because the quality is sacrificed. Is that really what you want to impart to your employees, clients and more so to your prospects? That you are cheap and you don’t care about quality!

With the product specialist we have at Yellow Pig Promotions we can work with your objective given the budget you have available to spend. We can help you put together an effective and creative marketing campaign that would create an impression to your target market.

The key is finding the right product that would be there in front of your potential market when they would need your services the most.

Approved list of suppliers for promotional merchandise

Being in the industry for almost 6 years, I have run across many clients asking me to provide them with the CHEAPEST item we have available. Personally, I find this a big irony. You are promoting your company or organization and yet you are indirect devaluation your worth or credibility.

Promotional merchandise are mainly used for employee recognition, client appreciation gifts and customer acquisition. Do really want to tell your recipient that this is how CHEAP you really think of them?

Promotional Merchandise is a most cost-efficient way of reaching your target market, creating more impression per penny spent than all of the other media. The product you give your target market reflects your company. What do you think you clients would think about your company if you give them a business card printed on a regular typewriting paper? Would they even bother to call you or keep the business card even? Never going to happen, right?

There is world of difference between cheap and competitive priced items. Competitive in a sense, it is lesser than commodity prices in the market but the quality is the same. Being a member of British Promotional Merchandise Association (BPMA), we are able to offer the most competitive price in the market just because of the volume of business we generate for our suppliers. There is a certain limit of standards in terms of quality that we have to adhere to.

This is how we value our clients’ brand.
When you say CHEAP, the price is low because the quality is sacrificed. Is that really what you want to impart to your employees, clients and more so to your prospects? That you are cheap and you don’t care about quality!
With the product specialist we have at Yellow Pig Promotions we can work with your objective given the budget you have available to spend.

We can help you put together an effective and creative marketing campaign that would create an impression to your target market. The key is finding the right product that would be there in front of your potential market when they would need your services the most.